Rx Single-Vision Wiley X Sunglasses starting at  just $200, upgrade to polarized or light-sensitive for just $125!
As Seen at the
Legendary
Buffalo Chip Campground!



Our eyewear is 
endorsed and worn by Rod Woodruff
3 PAIRS for $200!  3 Wrap RX sunglasses, one dark for day, one yellow for fog and one clear for night
Call Jubal or Eric:  (605) 561-2020
Let's discuss your particular needs.
Take advantage of our extensive knowledge, in-house lab and fast service We want to make your next pair of Rx biker eyewear, whether you live anywhere in the US, world or right here in Sturgis. Enjoy riding your bike!
"The road stretches ahead,
Under clear sunny skies.
Feel the wind in your hair,
not in your eyes!"
This page was last updated: August 2, 2011
Website designed and hosted by Joan PIllen © 2008
Visit us at the
2011 Sturgis Rally
August 8 ~ 13
and all year long
Serving Sturgis since 2000, we proudly provide thousands of bikers high quality prescription eyewear.  We provide services everyday during the Rally - and all year long. We are a full service Optical Shop & state-of-the-art laboratory, right here in downtown Sturgis. Let our expertise and fast service make your next pair of biker eyewear.  Fabulous quality at a price you won't believe!
(605) 561-2020
2120 Lazelle St
(across from Pamida)
Downtown Sturgis
Open EVERYDAY during the rally at 9 AM!
Call us! (605) 561-2020
WELCOME BIKERS!
to the
71st Sturgis Rally
visit us for:
  • Rx Biker eyewear from just $125
  • Wiley X Rx ready today just $225
  • Emergency repairs
  • Replacement glasses
  • Contact lenses
  • Eye exams
  • or just to discuss biker eyewear
Open year round here in Sturgis, we are the biker eyewear authority.
Downtown Sturgis
2120 LAZELLE STREET
across from Pamida
"TRUST THE GUYZ WHO ARE ALWAYZ HERE!"
WHY TRUST OUR FULL SERVICE OPTICAL SHOP?

  • State of the Art Lab
  • Same day service
  • There is nothing we can't fix, make or handle.
  • We are VERY experienced with Biker Eyewear
  • Celebrating our 12th year of business right here in Downtown Sturgis
  • If you have a problem, we are ALWAYS, and we mean ALWAYS, here.
  • Trust the guyz who live and work here in Sturgis!