Rx Single Vision Airfoil Goggles 
from just $150!
Rx Wiley X Sunglasses 
starting at just $225 for single vision 
or $300 for no-line bifocals. 
As Seen at the 
  Buffalo Chip Campground!

Our eyewear is  
endorsed and worn by Rod Woodruff
Call Jubal at (605) 561-2020
 Let's discuss your particular needs.
Or stop in while you're in town, whether for the rally or any other time of the year.
Take advantage of our extensive knowledge ,  in-house lab and fast service.  
We want to make your next pair of Rx biker eyewear, whether you live anywhere in the US, world or right here in Sturgis. 
Enjoy riding your bike!
"The road stretches ahead, 
Under clear sunny skies.
Feel the wind in your hair,
not in your eyes!"
Serving Sturgis since 2000 , we have proudly helped thousands of bikers with high quality prescription eyewear.

Open everyday during the Rally, and normal business hours all year long, we are a full service optical shop & state-of-the-art laboratory, all right here in downtown Sturgis. 

Let our expertise and  fast  service make your next pair of biker eyewear.  You be impressed with our fabulous quality at a price you won't believe! 
2120 Lazelle Street 
(off Exit 30, next to Indian Motorcycles) 
(605) 561-2020

Call Now! to discuss your Rx eyewear needs!
(605) 561-2020
“The most pathetic person in the world is someone who has sight but no vision.” 
Helen Keller
At J&J Optical, deals that might sound too good to be true actually ARE true. Why? Beacause we have a lab and we're not afraid to use it! These great offers include frames, high quality single vision lenses, scratch guard and cases. 
Ask about our special deals to upgrade these great lenses to polarized or transition (light sensitive)